trade gothic

its a san serif font classified as a san serif gothic typeface 

Jackson Burke was an American type and book designer. After studying at the University of California, Berkeley, he succeeded C.H. Griffith as Director of Typographic Development at Mergenthaler Linotype from 1949 until 1963, where he designed several type faces.

He was also responsible for a number of other achievements at Mergenthaler-Linotype including: development of fonts for native American languages, development of the TeleTypesetting System (TTS) for magazine use, development and implementation of the first phase of Linotype Group's photocomposition library

created 1948

In the nineteenth-century grotesque style, like News Gothic, Trade Gothic has a large x-height. Trade Gothic, with its condensed faces, is a classic design for newspaper work, particularly for headlines and classified advertising. The condensed versions increase the versatility of the typeface, particularly for setting headlines and subheads.