Wednesday, August 31, 2011
Monday, August 29, 2011
measuring type....
weight - variations in the darkness of type images created by the width of the lines that make up each character. weight is usually described in terms of light, medium, heavy, bold, and black
width - some typefaces include fonts that vary in the width of the characters or stretch they can be labled as compressed, condensed or narrow, wide, extended or expanded
style - level of boldness or kind of letter within a typeface. a style might be narrow, condensed, italic, extended, small capitals, or a series of symbols adapted to suit the particular typeface
font - often used as a collective name for a typeface but actually referring only to a single style.
typeface - the artistic representation or interpretation of characters; it is the way the type looks
x-height - the height of the lower case x. its an important feature because it largely determine the apparent size of a typeface. it is called x-height because the x is generally easiest to measure
cap height - height in millimeters of a capital letter in a particular typeface. this is not directly related to the body size
leading - this term derives from the days of metal type and is often confused with line spacing. leading is the extra white that was added between the lines of metal type in the form of strips of lead or lead alloy
letter spacing (tracking) - the amount of white spacing between letters
width - some typefaces include fonts that vary in the width of the characters or stretch they can be labled as compressed, condensed or narrow, wide, extended or expanded
style - level of boldness or kind of letter within a typeface. a style might be narrow, condensed, italic, extended, small capitals, or a series of symbols adapted to suit the particular typeface
font - often used as a collective name for a typeface but actually referring only to a single style.
typeface - the artistic representation or interpretation of characters; it is the way the type looks
x-height - the height of the lower case x. its an important feature because it largely determine the apparent size of a typeface. it is called x-height because the x is generally easiest to measure
cap height - height in millimeters of a capital letter in a particular typeface. this is not directly related to the body size
leading - this term derives from the days of metal type and is often confused with line spacing. leading is the extra white that was added between the lines of metal type in the form of strips of lead or lead alloy
letter spacing (tracking) - the amount of white spacing between letters
Wednesday, August 24, 2011
webster is a designer now
grid - the skeleton or framework that allows for arranging content within the space of the page
why the grid? foundation and creates limits for decision making, it is uniform
modular grid - consistent horizontal and vertical divisions from top to bottom creating the possibility for endless variations
margins - the border or outside parameter of the main body of the grid, paper, or space
columns - two or more vertical arrangements on a page that are separated by a rule or blank space
grid modules - the unit fo measurement within the space that are divided consistently from top and bottom both horizontally and vertically
flowlines - the vertical lines fo the modules
gutter - the space between each module that separates the modules from the edge of the grid
hierarchy - the visual and logical way to organize elements on a page based on its relative importance
typographic color - apparent blackness of a block of text resulting fromt the combined effect of the relative thickness of the strokes of individual characters, their width and point size, and the leading used in setting the text
how to achieve clear hierarchy? be bold well kind of, finding your focus and then not competing with it.
white space - designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read, white space gives designs breathing room
contrast - big and small elements, black and white text, squares and circles, can all create contrast in design
why the grid? foundation and creates limits for decision making, it is uniform
modular grid - consistent horizontal and vertical divisions from top to bottom creating the possibility for endless variations
margins - the border or outside parameter of the main body of the grid, paper, or space
columns - two or more vertical arrangements on a page that are separated by a rule or blank space
grid modules - the unit fo measurement within the space that are divided consistently from top and bottom both horizontally and vertically
flowlines - the vertical lines fo the modules
gutter - the space between each module that separates the modules from the edge of the grid
hierarchy - the visual and logical way to organize elements on a page based on its relative importance
typographic color - apparent blackness of a block of text resulting fromt the combined effect of the relative thickness of the strokes of individual characters, their width and point size, and the leading used in setting the text
how to achieve clear hierarchy? be bold well kind of, finding your focus and then not competing with it.
white space - designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read, white space gives designs breathing room
contrast - big and small elements, black and white text, squares and circles, can all create contrast in design
Tuesday, August 23, 2011
perfectly lonely
when i think of a betta fish i think of a very lonely life and this just seems to fit
the choice has been made...
i have selected a betta fish as my animal for the first viscom project, pretty pumped this is what first went through my head!
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